Tracking products, customers, and salespeople produces a mass of useful data, but that data can also hide your organization's key business drivers. Is a particular customer segment, a new product line, or a winning salesperson driving the majority of sales? Is one specific area of your sales cycle not working?
The success of a business depends upon the quality of the decisions it makes at each customer contact. Such decisions must reflect the business strategy, the interests of the customer, his or her value and risk to the business. In addition, because of growing customer expectations and increasing competition, businesses are under pressure to provide personalized customer service within mass market cost levels.

Sales Analytics can help your organization understand and optimize its sales force, revenue per customer, and pipeline performance over time. Business users can track key sales metrics, analyze these metrics to get a better understanding of the business, and use this analysis to drive an optimal sales process. Sales Analytics allows organizations to:

• Monitor key sales metrics
• Interpret key sales drivers
• Optimize their sales process

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